As we come out of lockdown and move towards a more certain future, the retail landscape looks transformed. The new normal requires a true re-think of how retail needs to improve customer engagement. Many are looking at a seamless, omnichannel experience — where you create a connected online and in-store experience for your customers across all devices and stores. And this is where smart retail comes in.
What Is Smart Retailing?
Smart retailing is all about using smart and immersive technologies such as Artificial Intelligence (AI), Virtual Reality (VR, Augmented Reality (AR), and Mixed Reality (MR) to provide customers with a better, faster, safer, and smarter shopping experience. Smart retail helps create a personalised and satisfying customer experience so that they want to return to the shop in the future.
Using Immersive Technology for Smart Shopping Experiences
Immersive shopping uses new and smart technologies, stimulates more parts of the brain and gives a more personal feel to shopping. This way it increases engagement rates, conversion rates and revenue. For example, according to Epsilon, 80% of people are more likely to purchase if a brand offers personalization. And immersive commerce makes it easy to offer the personalization people are looking for.
From fashion, furniture, grocery, to department and convenient stores, many retail sectors can employ the benefits of smart retail. Ultimately, it can give your business the edge it needs to stay competitive.
Retailers can accelerate growth and spend less money through the adoption of smart retail. It is a profitable approach that opens the door to countless opportunities. Reach out to Silversea Media Group to start elevating your businesses with smart retail solutions: https://silversea-media.com/immersive-retail/