Retail success is no longer solely driven by a matter of well-merchandised brick-and-mortar stores. Instead, it now requires the integration of physical locations with digital and smart retail experiences delivered over mobile devices known as omnichannel or Retail 2.0.
By implementing immersive solutions such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) along with other smart retail technologies, you can deliver unrivaled levels of customer engagement and enhance the experience of shoppers. In addition, these technologies also open up new possibilities for retailers to boost their sales performance across all platforms.
If you’re interested in exploring the possibilities of immersive solutions for retail, take a look at a few of the solutions we have created below. Or, if you’d like to speak to an expert about a specific project, don’t hesitate to get in touch
1. Virtual Try-Ons
A virtual try-on is one of the most exciting innovations in AR retail. It allows shoppers to test out items such as clothes, makeup, furniture, and jewellery, without leaving their homes. A virtual try-on solution provides a realistic simulation and digital visualisation in real-time. Combined with 3D product configurators, virtual try-on makes it possible for companies to offer customization to customers.
2. Virtual Showrooms
Add a virtual extension to your brick-and-mortar shop or sales area, increasing the outreach and cutting the merchandising costs. The aesthetics of the virtual showroom can be inspired by the existing physical showroom or an entirely different concept. Our virtual showrooms are efficiently integrated on your website and sharable on social media.
3. Immersive Marketing
Go beyond the limit of traditional 2D media. Creative AV installations, interactive displays, gamification, and immersive AR/VR experiences — all served to make in-store experiences exponentially more engaging. Your product can become the hero in a crowded shopping environment where a customer can interact with it, increasing engagement and driving sales.
4. Smart Virtual Assistants
Use branded virtual avatars to serve customers as digital assistants and guide people in this virtual store. Smart avatars can help your buyers throughout their entire journey, answering questions and resolving issues in a human-like manner.
5. Product Customization
Bring to the scene multiple product configurations and options. Silversea Media Group’s customizable virtual solutions allow switching among different variants adjusting to your buyers’ preferences as you go. And our augmented customization allows overlaying a selection of product or design variants with a click or tap, creating moments specific to the audience viewing them.
6. Advanced Analytics
We offer powerful analytical insights that help you identify buyer behaviors and turn them into actionable insights that personalize customer journeys and boost sales.
Retail is moving too fast to wait. Figure out the most strategic uses of immersive and smart retail technologies for your business and take your employees and customers on the journey. Visit our website to learn more about our immersive retail solutions: https://silversea-media.com/immersive-retail/