Why Your School Marketing Plan Needs to Focus on Virtual Tours

Open days and guided tours have long been the traditional main stay of schools, colleges and universities marketing efforts. Now through 4D virtual tours, educational institutions have a truly immersive and engaging option that allows future potential students and their parents to experience the campus space. 4D virtual tours have become a promising alternative to traditional recruitment activities that can entice new students to enrol, wherever they may be.

What is a virtual tour?

A virtual tour helps you showcase your school history and campus through an interactive 360-degree walkthrough. It is packed with engaging features such as videos, audio, 3D maps, animations, and links among others.

Switching gears to bolster student recruitment

While many can’t travel to campuses and schools at the moment, educational institutions are opting for virtual tours to improve their marketing campaigns. Prospective students are more likely to feel connected to your school when they view a video of the buildings and campus rather than photos. An engaging virtual tour allows students to interact with your website and increase your organic traffic.

A key selling to many local and international students when considering which school to attend are the facilities that the institution has to offer. What are the sports facilities like? How about performing arts? Do they have large communal areas? How are the science and engineering lecture theatres laid out? 4D virtual tours give potential students the opportunity to experience your space in a truly immersive fashion.

When students are making an enrolment decision, small details matter. Sharing unique, memorable aspects of your campus through a virtual tour can help increase your registration number. If you want your prospects to remember your school, consider incorporating a virtual tour in your website. 77% of education seekers will first visit a school’s website at least two weeks — and often two months — before taking action, according to the Google and Compete study. You can also try a range of gamification options that will leave students with a lasting impression.

Creating a virtual tour is not only beneficial for now, but it’s also a new system that will serve you in years to come, even after life returns to normal. Students who live far from the campus will appreciate the ease of being able to familiarise themselves with the facilities and grounds, without the inconvenience of travel and saving both time and money.

360° virtual tours are as varied as the schools they promote. And Silversea Media can help you create customised tours that highlight the best aspects of your school. From the initial consultation through to image capture and hosting, our team will make the production of your immersive school tour easy. Learn more about our virtual campus solution: https://silversea-media.com/virtual-campus/

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