Immersive Tech: What Does It Have in Store for Real Estate?

Amongst all the emerging technologies that could apply to real estate, immersive technology has probably the largest and most readily available set of use cases at the moment. VR has the ability to touch the very core of customer engagement and affect retention, leaving a lasting impact on the consumer. 

Touring properties virtually has become increasingly important since the coronavirus outbreak. Even without the pandemic, the real estate industry can still greatly benefit from immersive technology by making each transaction more efficient and helping buyers with their purchase decision. 

It is a commonly known fact that good imagery, not only do home buyers want to see it, but it will sell you a house faster and for more money. Virtual tours put the buyer or whoever is watching them in the first seat, in their own perspective. They decide where they go, how they do it, and when they do it.

With a virtual tour, you can give your clients a realistic sense of the look and feel of a property in high-resolution, high-definition imagery long before they venture out to see it in person. They get a better understanding of the layout of the property, or even distances between things in the house.

Turning Imagination Into Reality

While the pandemic has pushed many real estate agents to virtual showings, virtual staging was already a proven alternative to traditional staging. And there’s good reason to believe that it will stick around for the long term. Virtual staging gives viewers the option to visualize how the finished project will look like, and go on a virtual walkthrough of key areas of the property. Aiding viewers to visualize each property also builds emotional connections and engages them more efficiently than 2D photos and plain videos.

Marketers can also use 3D renderings to depict a property or landscape in its most flattering light by eliminating distracting variables and providing customized, seasonal renderings. You can change a house into a home, an empty shell into a welcoming office.

Your virtual tour doesn’t have to be limited to what you can do on your website, either. If you’re active on social media, consider utilizing Facebook’s 360-degree camera feature to quickly show off a beautiful room to your followers. Using multiple mediums and platforms will increase the number of potential buyers you’re reaching.

With more and more buyers starting their searches on laptops, tablets, and cell phones, sellers who want their listings to stand out need to provide a complete online experience of their homes for a potential buyer to even consider them. This is why providing a virtual tour is the smart move.

Immersive technologies are always progressing and evolving. If you’re looking for a simple, quick, cost-effective way to give your listing a little more edge and personality, click on the image below:

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